Healthfirst
Campaign Summary
Healthfirst, a non-profit health insurance company in New York, partnered with TeamSnap for Brands to connect with youth sports families in the New York area to promote the benefits of physical activity and increase access to the game. Since beginning the partnership, Healthfirst has sponsored over 80 youth sports leagues and generated over 12M impressions in the community.
To increase its brand familiarity with busy families, Healthfirst leveraged a mix of on-field sponsorships with local youth sports leagues in key markets. Their sponsorships provided direct financial support to leagues to use for athlete scholarships or other team needs.
Healthfirst will enhance educational outreach by appearing at select fall sporting events via tabling to inform community members about promoting a healthy lifestyle and health coverage options.
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CASE STUDY
Healthfirst wanted to make youth sports more accessible for kids and communities, while promoting the health benefits of sport.
